The 4 Essentials of a Social Media Marketing Strategy

546711_444713262239779_2025295046_nIn the world of online marketing, social media marketing has become one of the indispensable techniques. It is a technique that helps in improving the online presence of websites as well as gaining more traffic. This is the reason why businesses use a comprehensive social media marketing strategy in CT, where there is tough competition among companies.

However, like any other technique, this strategy also consists of several essentials. Below mentioned are the 4 essentials of a social media marketing strategy.

1. FacebookFacebook is one of the biggest social media platforms with more than 1.44 billion users. The huge number of users and immense popularity of this platform is the reason why it is an essential focus in social media marketing. Business owners can use this potential customer base for their benefit. You can promote your business on Facebook and get more traffic to your website.

In addition, Facebook is expanding its reach by gradually serving as a platform to search for products or companies. It is necessary that your clients can see you on this platform, when they search for you. You can use this factor to increase your online presence.

2. TwitterTwitter is another popular social media platform that many people use. To reach out to your existing and potential customers, you should be on Twitter. It can make content viral, which gives you the opportunity to promote your business.

3. LinkedinIt is a platform where you can attract both professionals and clients. LinkedIn is a social network designed for professionals of all niches. Not only can you promote your business on LinkedIn, but you can also increase leads and conversion rate.

4. Google+It is much more than just a social media platform. Google+ has a large number of users, which gives you the opportunity to increase leads and sales. You can focus on your targeted clients on Google+. Furthermore, it can help in improving your SERP rankings.

The aforementioned are the 4 essential platforms that must be part of any effective social media marketing strategy whether the object of the promotion is a small business in or an established company.


How SEO plays an important role in web design? Continue reading..

In today’s competitive market scenario, having a solid online presence is vital for your business to grow. Studies have shown that people make refine search practically before making purchases online.

Hence, it is vital for businesses to have websites that make the effective presence in search engine’s search results. In this hi-tech industry, websites have become the face of almost all enterprises. Perfectly designed websites hold the power to convince website visitors to make final purchasing decision in the favor of your firm.

On the other hand, having a website for your business representation is not enough. It is of great importance for the websites to appear on good ranks in search engines’ search listings when people search for search terms.

It is rare when people execute search by typing the name of the website. Their search is based upon what they actually need. It may a product name they are searching for or certain service or topic of information they are looking for. If your business site does not appear in the search results when people make searches for related search terms, your online business does not exist for users.

At this point, one question that frequently comes in mind is how to make sure that your online business will rank for related search terms that users are searching for. Why search engines pick your website to be appear on the top in search results when there are thousands of websites that are closely related to the keywords. This is where the concept of Search Engine Optimization (SEO) comes into depiction. Web site design and Search Engine Optimization must go side by side in order to make your site appear in top rankings.

Many website designers nowadays are integrating SEO solution in Bridgeport CT in the website design project to produce a well optimized website. However, many organization are still unaware of the important role of SEO in web design and do not involve SEO in their website designing stages which takes their business down even after having a website.

An SEO friendly website has ability to drive more traffic toward your online business. It is the best practice to incorporate SEO during website designing and enjoy the benefits of appearing on the top in search results!

SEO solution in Bridgeport CT helps your business to grow by incorporating SEO in web designing so to produce an optimal site with appealing looks.

Did You Know Why Web Marketing For The Business Is Not Optional Anymore?

According to different studies, a high number of consumers use social media and internet to perform initial product and cost research before making the final call. This is why web marketing has become essential for businesses to meet with the changing demands and preferences of the consumers. However, if you are still using costly and old-fashioned advertising methods to increase your business revenue and reputation, go through the following factors to understand why you need to make a shift right now.

Reach Potential Customers– The primary reason to invest in web marketing is to increase your online presence and reach potential customers in the market. Internet marketing increases the chances of your business name and logo being found during the internet searches performed by potential customers.

Quality Traffic– Internet marketing includes a variety of techniques such as social media marketing, blogging, link building, etc. that can help you drive targeted traffic to your business sites. Quality web traffic enhances chances of closing more sales.

Cost-Efficient– It is one of the most cost-effective techniques of advertisement compared to many other traditional forms of advertisings. You can use this method for long-term results and profits, as it costs much less than the valuable benefits that it offers.

Brand Awareness– Web marketing helps you increase your product and brand awareness. The more people find name of your business on the web whether on social media, directory sites, or any other platform, the more brand awareness you will achieve.

Build Credibility– Maintaining strong online presence through web marketing makes you and your business more credible to your consumers. When people find your business name everywhere on the web, you become a reliable name that they can afford to rely on.

Now when you know about the main reasons why you should invest in the internet marketing, it is time for you to look for a professional of the industry for that. A little research on the web can help you find names of reliable web marketing companies in CT. However, always ensure that you choose an expert with proven track record in the field.

Mistakes To Avoid While Developing A Website


Businesspersons desire to have a website for their company that is unique and useful. However, to develop such a website is a challenging job for many developers. There can be numerous reasons for this, and one is that sometimes developers are not able to understand the requirements of the clients. So, when getting your website developed from a developer, make sure that you choose that you choose company very wisely. You have to keep countless things in mind while choosing a website development company because often the developers commit certain mistakes that can’t be ignored.

Following are some of the common mistakes that a developer should not commit-

One of the common mistakes that the developers make is by not including any search box in the website. This leaves a bad impression on the customer who visits the site, as they would leave your site and will go and try some other one where they will get the required information instantly. The reason why search box is included in the website so that the visitors can easily search what they are looking for.

Secondly, what is another mistake is that the developers include unnecessary things that are of no use to the customers and to the businessperson as well. This simply distracts viewer’s attention. The site developed should have less but useful and appealing information on the website’s homepage.

Thirdly, placement of wrong links is another problem that is commonly seen in many websites. It only frustrates the customers when they perform search work for information they require.

In addition to this, users many times have difficulty in reading the text and graphics. This forces them to go for another option that is switching to other website. Therefore, website should be developed in a way that it allows the customers to have a clear readability so that they can easily get the required information.

Therefore, it is advisable that whenever you want to get your website developed by the developer make sure that you choose a reputed website development company in CT that can offer quality services. Also the professionals should be experienced ones so that so that they don’t commit such mistakes that are discussed above.

What designing strategies are used for making good website?

A website is judged by its design. It leaves either a good or a bad impression on visitors coming on the site.

Design of website also plays a crucial role on the online presence of a brand. Good design attracts more and more customers, which eventually increases traffic, visibility, and reputation of business.


Following are few designing strategies implemented to make well-structured and eye-catching website-

  • Use of flash used to be a popular trend few years back. Nowadays, the use of flash has been reduced as it increases the download speed of a site, which turns visitors to their competitor’s site. Subsequently, this increases bounce rate, which affect the SEO efforts as well.
  • Background music and pop-ups are no longer being used while designing a website. Visitors do not like websites with annoying background music or pop-ups.
  • Appealing web designs are preferred. Webpages should have same fonts, backgrounds, colors, etc. Overdoing of things in designing of website do not attract viewers attention, in fcat it annoys them.
  • Clean layout is necessary in design, as messy layout leaves a bad impact on visitors.
  • Navigation should be quick, as visitors never like staying on a website for a long time that uses an unorganized navigation.
  • Images play a crucial role in web designing. These need to be compressed before adding, as they occupy large amount of space that slows down the website navigation.
  • Search engine guidelines are also required to consider while designing a website. This is because design of site has a great impact on SEO efforts.
  • Last factor to be considered while designing is testing. This ensures whether the site is working perfectly or not. The website should run on different browsers and devices perfectly.

So, if you want to get your website designed with no flaws then it is important for you to seek for a professional web design company in Stamford CT. They are experts of this field and ensure to provide quality website design.

Before hiring a company, you need to make sure that the firm is best in the industry for providing quality services. In addition to this, you must also check their proven track record.

Researching on the web will help you to find top web design companies on which you can rely for the quality website designs.

8 Ultimate Web Design Tips that can Make Your Website Shine

Design of your website plays a crucial role when it comes to great online presence of your business. This is because design of the site gives the first impression when a visitor comes on your site. To add more, it adds grace to your visibility and signifies reputation of your business as well. Therefore, you just cannot achieve desired success without clean, well-structured, and eye-catching design.


  1. It is necessary for you to limit the use of flash, as it will not just increase the download time of your site, but can also affect your SEO efforts because flash is not accessible to search engines.

  2. If you want visitors to stay on your website for longer, make sure that you site has no annoying background music or pop-ups. It can also help you reduce the bounce rate.

  3. You need to ensure consistent and appealing web design by ensuring that all pages have same fonts, backgrounds, colors, etc. Overly bright colors and inappropriate fonts can cost you a lot.

  4. Your site needs to have a clean layout because having a messy layout confuses the visitors and leaves no primary location to focus.

  5. You also need to keep navigation of your site simple and stable, as you would not want visitors of the site feel distracted with an unorganized navigation.

  6. Images are crucial in quality web design, but they can also occupy so much space. This is why you need to compress your images before adding them.

  7. Design of your sites needs to be according to the search engine guidelines and if it is not search-engine friendly, your SEO efforts will be wasted.

  8. Testing is a crucial part of the web design, as it helps you ensure that your site works perfectly on different browsers and devices.

Therefore, if you believe that your site has design flaws or want to build a new site, it is important for you to seek help from a professional Greenwich web design company. You need to make sure that the firm you choose is known in the industry for providing quality services with a proven track record. You can do little research on the web using search engines such as Google to find the names of top web design companies that you can afford to rely on.

Tips to Increase Business with Pay Per Click

With Google enhanced campaigns released recently, it has become important to take care of many things when running PPC campaigns.

Following are few tips that are must to consider in New York pay per click service campaign- pay per click

Be cautious with board match keywords

Keywords must be appropriately selected. Introducing of broad match keywords in PPC campaign can lead to waste of money, if not cautiously used. Therefore, negative keywords are to be used broad match keywords, before the campaign launch and throughout the campaign.

Keep track of search query reports

To find out how the campaign is going, it is must to keep track of search query reports. This helps in finding new keywords that can be added to your account, especially the negative keywords.

Use negative keywords

Introduction of negative keywords is the most appropriate way to reduce the impact of irrelevant searches.

Divert user’s attention towards relevant landing page

To maximize the conversion rate, user’s attention is grabbed towards relevant landing page. Many experts emphasize on keywords and ads. However, this is not the only way to increase traffic. To send visitors to your business homepage it is must to look into other aspects as well.

Ads should have call-to-action

Call to actions is must to be introduced in ads. This will help user to understand what you want them to do, once they reach your business-landing page. However, call-to-action must be relevant to keyword searched.

Install conversion tracking

To know the generating leads or sales of your business, it is important to install conversion-tracking tool. Google Analytics has introduced this tracking tool to help clients know the expert’s success work.

Separate search and display campaigns

Keeping search and display results separate is considered optimal to see the performance of campaign. Moreover, this helps in determining, which campaign is best to carry out.

Consider budget when choosing cost-per-click (CPC) and keyword match types

Budget play crucial role in campaign. Client with low budget needs to bid for lower keywords and clients with large budget can go for broad match and broad match modifier.

From the above effective tips, you must have got an idea what all things you need to consider, if wanting optimal results from PPC campaigns. Therefore, make sure PPC expert running campaign for your business is aware with these aspects.