The 4 Essentials of a Social Media Marketing Strategy

546711_444713262239779_2025295046_nIn the world of online marketing, social media marketing has become one of the indispensable techniques. It is a technique that helps in improving the online presence of websites as well as gaining more traffic. This is the reason why businesses use a comprehensive social media marketing strategy in CT, where there is tough competition among companies.

However, like any other technique, this strategy also consists of several essentials. Below mentioned are the 4 essentials of a social media marketing strategy.

1. FacebookFacebook is one of the biggest social media platforms with more than 1.44 billion users. The huge number of users and immense popularity of this platform is the reason why it is an essential focus in social media marketing. Business owners can use this potential customer base for their benefit. You can promote your business on Facebook and get more traffic to your website.

In addition, Facebook is expanding its reach by gradually serving as a platform to search for products or companies. It is necessary that your clients can see you on this platform, when they search for you. You can use this factor to increase your online presence.

2. TwitterTwitter is another popular social media platform that many people use. To reach out to your existing and potential customers, you should be on Twitter. It can make content viral, which gives you the opportunity to promote your business.

3. LinkedinIt is a platform where you can attract both professionals and clients. LinkedIn is a social network designed for professionals of all niches. Not only can you promote your business on LinkedIn, but you can also increase leads and conversion rate.

4. Google+It is much more than just a social media platform. Google+ has a large number of users, which gives you the opportunity to increase leads and sales. You can focus on your targeted clients on Google+. Furthermore, it can help in improving your SERP rankings.

The aforementioned are the 4 essential platforms that must be part of any effective social media marketing strategy whether the object of the promotion is a small business in or an established company.


Did You Know Why Web Marketing For The Business Is Not Optional Anymore?

According to different studies, a high number of consumers use social media and internet to perform initial product and cost research before making the final call. This is why web marketing has become essential for businesses to meet with the changing demands and preferences of the consumers. However, if you are still using costly and old-fashioned advertising methods to increase your business revenue and reputation, go through the following factors to understand why you need to make a shift right now.

Reach Potential Customers– The primary reason to invest in web marketing is to increase your online presence and reach potential customers in the market. Internet marketing increases the chances of your business name and logo being found during the internet searches performed by potential customers.

Quality Traffic– Internet marketing includes a variety of techniques such as social media marketing, blogging, link building, etc. that can help you drive targeted traffic to your business sites. Quality web traffic enhances chances of closing more sales.

Cost-Efficient– It is one of the most cost-effective techniques of advertisement compared to many other traditional forms of advertisings. You can use this method for long-term results and profits, as it costs much less than the valuable benefits that it offers.

Brand Awareness– Web marketing helps you increase your product and brand awareness. The more people find name of your business on the web whether on social media, directory sites, or any other platform, the more brand awareness you will achieve.

Build Credibility– Maintaining strong online presence through web marketing makes you and your business more credible to your consumers. When people find your business name everywhere on the web, you become a reliable name that they can afford to rely on.

Now when you know about the main reasons why you should invest in the internet marketing, it is time for you to look for a professional of the industry for that. A little research on the web can help you find names of reliable web marketing companies in CT. However, always ensure that you choose an expert with proven track record in the field.

Mistakes To Avoid While Developing A Website


Businesspersons desire to have a website for their company that is unique and useful. However, to develop such a website is a challenging job for many developers. There can be numerous reasons for this, and one is that sometimes developers are not able to understand the requirements of the clients. So, when getting your website developed from a developer, make sure that you choose that you choose company very wisely. You have to keep countless things in mind while choosing a website development company because often the developers commit certain mistakes that can’t be ignored.

Following are some of the common mistakes that a developer should not commit-

One of the common mistakes that the developers make is by not including any search box in the website. This leaves a bad impression on the customer who visits the site, as they would leave your site and will go and try some other one where they will get the required information instantly. The reason why search box is included in the website so that the visitors can easily search what they are looking for.

Secondly, what is another mistake is that the developers include unnecessary things that are of no use to the customers and to the businessperson as well. This simply distracts viewer’s attention. The site developed should have less but useful and appealing information on the website’s homepage.

Thirdly, placement of wrong links is another problem that is commonly seen in many websites. It only frustrates the customers when they perform search work for information they require.

In addition to this, users many times have difficulty in reading the text and graphics. This forces them to go for another option that is switching to other website. Therefore, website should be developed in a way that it allows the customers to have a clear readability so that they can easily get the required information.

Therefore, it is advisable that whenever you want to get your website developed by the developer make sure that you choose a reputed website development company in CT that can offer quality services. Also the professionals should be experienced ones so that so that they don’t commit such mistakes that are discussed above.