Ranking factors of a website in SERP’s

Effective search engine optimization allows a website to rank in top ten search engine results. However, proper strategic plans are to be made by SEO professionals.

Following are few factors on which ranking of websites depend:

  • Matt Cutts states that domain age is difference between domains that is six months old verses to one, which is one year old. However, ranking factor does not completely imply on this fact.
  • Keywords in the domain doesn’t give much boost to the website ranking as it used to but still has relevancy factor in it.
  • Targeted keywords that are as the first word in domain have edge over the domains which don’t have keyword in domain.
  • Keyword in subdomains also helps boost the ranking of website.
  •  To rank the site in particular country, having a Country Code Top Level Domain can be used.
  • During On-page SEO, keyword in title tag helps in boosting the ranking of site.
  • Title tags that start with keyword performs better than tags that have keywords at the end.
  • Likewise, placing keyword in description tag do makes a difference, but ranking factor is not significantly dependent on it.
  • H1 tags used for keyword are given more weightage for ranking.
  • Content length plays a great role in placing site on top SERP.
  • Proper placement of keyword in content is must. Technically, this is termed as keyword density.
  • Page loading speed does play an important role in ranking because search engine spiders do consider these factors when determining relevancy of the site.
  • LSI keywords in Meta tags of page help Google to make differentiate between synonyms.
  • Identical content on the same site is a big no, if wanting good ranking.
  • Use of Rel=Canonical tag is must in order to make Google understand pages with duplicate content.
  • Image optimization is important to provide search engines important relevancy signals regarding the site.
  • Keyword prominence is must factor to take into account to prove relevancy of site.
  • Grammar and spelling in content has equal importance like other factors do have.
  • Syndicated content is not at all supported because Google comes to know that that the page is being copied from the indexed pages.

    So, is your site having all these ranking factor features? If not, then hire an SEO professional so that they make use of best search engine marketing techniques in Norwalk or elsewhere that would bring your website on top search engine result pages.


Top tools to test your mobile applications

Developing a mobile app is a long procedure. Developers follow various steps to create a new application. They design it, develop it and then test it before launching. They use various tools for the designing and developing part.

After creating a new mobile application, it is necessary to test it on multiple devices and operating systems. Multiple testing technologies are available to check apps. Many companies that are providing services of mobile application design and development in NYC and other big cities, use these tools to test their new projects.

Google Android Emulator – The emulator is a tool that helps developers in testing their apps. It has duplicate features of a mobile device. With the help of android virtual device (AVD) configurations, one can create different configuration for hardware and android platforms.

Testdroid – In Testdroid, you can test your app on real mobile devices. This tool will let you know about the bugs and issues in your code so that you can fix them. You can check your project here before launching it.

BlackBerry Simulator – Multiple types of BlackBerry simulators are available to check apps which are made for BlackBerry devices. BlackBerry 10 simulator is one of these tools for testing.

Ranorex – This tool is made for mobile automation testing. Here developers can test apps for various operating systems such as Android, Windows 8 and iOS. With the help of this, you can find bugs and fix them.

MobiOne – With the help of this tool, one can test iOS and Android mobile web apps. It helps in debugging and fixing issues with application of different devices.

Eggplant – eggplant includes variety of testing technologies in which one option is for mobile apps. You can check them on different operating systems and devices like Android, BlackBerry, iOS and Windows. You can check your project on different platforms while saving time.

TestiPhone – Your new iPhone web application can be tested on TestiPhone. It is web browser based simulator which works on different web browsers like Safari 3, Firefox 2 and Internet Explorer 7 etc.

Sikuli – To test the user interface, developers can use Sikuli. It is based on the language Python. They use images for this task.

With the help of these various tools and many others, developers check their work before launching them. It helps them in location problems and issues with their applications, so that they can make them perfect. If it does not work properly, then it can affect its popularity as well as its sale.